DAYTON — Area high school seniors have until Wednesday, April 20 to enter the Community Blood Center/Vectren Lead The Way Creative Scholarship competition by submitting a theme for a blood drive recruitment campaign.
The $5,000 Lead The Way scholarship program is supported by a grant from Vectren. CBC and Vectren annually award $1,000 in college tuition assistance to five graduating, college-bound seniors whose high school hosts a CBC blood drive.
Scholarship applicants are challenged to imagine themselves as leaders of their high school blood drive as they design a winning blood drive marketing campaign. They must create a theme, explain why they believe it would be effective in encouraging students to donate, and creatively express the theme using conventional marketing techniques or innovative, artistic expressions.
The application must be postmarked by April 20. Examples of winning campaigns and the 2016 scholarship application are available at www.GivingBlood.org. For information contact: Cristina Pickle at BloodEducation@GivingBlood.org.