MIAMI VALLEY — Grants from The Troy Foundation and The Dayton Foundation will help build a new destination marketing website for the Great Miami Riverway. The Miami Conservancy District (MCD) recently received a $2,000 Greenlight Grant from The Dayton Foundation and a $4,500 grant from the Troy Foundation on behalf of the Riverway.
Nearly 20 partners including counties, cities, park districts, and other agencies are investing more than $770,000 in the Great Miami Riverway destination marketing effort. Together, the organizations are working to expand the vitality of downtown Main Streets, riverfront investment, and economic development in communities along the Great Miami River.
The website will be the first regional tool that connects residents to day-trip itineraries; and explores 99 miles of events, attractions, restaurants, and shopping locations.
“User groups and industries have endorsed the concept, so we are really excited to bring something unique to the Dayton region,” said Elizabeth Connor, Great Miami Riverway coordinator. “The site will serve residents, tourists and future residents.”
The website is the first step in a marketing campaign that will include signage and wayfinding, digital and print ads, and local and national promotion. Tourism in Ohio supports 427,000 jobs and represents a $43 billion industry. The Great Miami Riverway is focused on tourism to ensure increased use of recreational, historic, and cultural assets; attraction of visitors; support of regional and local economic development; and strengthening of river corridor neighborhoods.
“No one ever built a company without being a visitor first,” Connor said. “It’s the long-term increase in economic development that is our goal.”
The Troy Foundation awards grants that help the community be a better place to live, work and play. Greenlight Grants are small, quick grants awarded to local, nonprofit organizations in need of funding for special projects, program expansion, capital improvements or capacity building.