MIAMI COUNTY — A local couple is using their love of the Miami County Farm Bureau’s milkshakes to raise money for an organization near to their hearts.
Mike and Katy Jacomet, of Troy, own Mobile Sanitation Solutions which services the county fairgrounds. For the last several years, Mike has posted a photo of his daily dairy bar milkshake that he enjoys after a long day doing one of the fairgrounds’ “dirtier jobs” along with a tribute to the ice cold treat that is only available one week a year.
This year, Katy suggested Mike tie his love of the milkshakes into a fun social media game to raise money for Hospice of Miami County organization using the hashtag #carrythestraw. For each milkshake photo tagged with the hashtag posted on the company’s Facebook page or their personal pages, the couple pledge to donate $5 to the organization.
“I was like, no one just wants to see your ugly mug every day. It was funny how it caught on last year and then after the fact, we thought ‘If we had a dollar for every ‘Like’ just on something as silly as milkshakes we could have done something good,” Katy said. “So this year, instead of just making it about him, we thought it would be fun to get everybody involved.”
Katy called the social media fundraiser the “Milkshake Movement” and photos of people enjoying milkshakes at the fair — as well as friends and family in Alaska and Australia, a local fire department and a county fair goat or two — started rolling in. The Miami County Fair’s Sunday concert even had featured artist Chris Lane get in on the challenge.
On the first day, the Jacomets’ family friends who asked to remain anonymous, said they’d match the #carrythestraw challenge up to $500.
Mike and Katy said they picked Hospice of Miami County in remembrance of Jacomet’s mother Melanie as well as their friends and family who have been affected by cancer.
“It was a hard time for all of us. My job can be a bad job, a dirty job, and people can think what they want about it, but being a Hospice caregiver now that’s a hard job. There’s never a really great outcome when they are around,” Jacomet said.
“It’s totally taking something silly and doing something meaningful in a fun way,” Katy said. “It’s been fun seeing everyone’s photos.”
Mike shared the story behind the #carrythestraw which his neighbor Shelly Gordon came up with.
“She put it on one of my milkshake posts one time and I thought it was hilarious,” Mike said.
Mike’s preferred flavor is chocolate for his daily milkshake.
“Sometimes I throw in a malt when I’m feeling crazy,” Mike said
The #carrythestraw milkshake challenge will continue through Thursday. While Hospice of Miami County is not a sponsor of the challenge, Director Susan Walker-Hemm stopped by the county fair one day to pay for the couple’s daily milkshake. The organization has also shared the couple’s fundraiser on their social media.
To find out the official tally and donation, ‘Like’ Mobile Sanitation Solutions on Facebook.
Follow Melanie Yingst on Twitter @Trodailynews