PICKERINGTON — Charmin has some local “Butts” covered.
The local Butt family of Piqua was featured in a Charmin commercial after their nephew Jake Butt, former tight end for the Michigan Wolverines and recently drafted by the Denver Broncos, became a spokesperson for the Charmin “Enjoy the Go” campaign, a toilet paper brand of Proctor and Gamble.
“He’s a high character kid,” Larry Butt of Piqua said about his nephew Jake Butt. “He’s got a great name, and he likes joking about his name. We all do. It’s a fun name.”
Larry said that Jake did not always like his name and got picked on as a kid for it. Jake even talked about wanting to change it to “Jackson,” but his father Rob, a Piqua native like Larry, convinced him to hang on and embrace the “Butt” name.
There was no hiding how proud of his nephew Larry was. Larry said it was more than the Butt name that made Charmin pick Jake as a spokesperson.
“How could you not be proud of this kid? He is amazing. He really is. We’re very, very proud of him,” Larry said.
Larry discussed how Jake won the 2016 John Mackey Award winner as the nation’s top tight end, showing how Jake is a top athlete, is a top student, and gives back to community. Jake is also the record-holder at the University of Michigan for most receptions (138) and yards (1,646) by a tight end.
While the Butt family was proud of their nephew and excited to watch him achieve both athletic and academic goals, it was still a little tough for them to get used to the idea of rooting for the University of Michigan.
“It was really hard on our family because there were no Michigan fans… but we all became Jake Butt fans,” Larry said. “I definitely root for him, and I root for them when they’re not playing Ohio State.”
The Butt family continued to support him when they gathered in Jake’s hometown of Pickerington in April to take part in the Charmin commercial, who brought hundreds of rolls of toilet paper to share with the Butt family.
“They took a picture of the family members, they videotaped us doing some jingles, and we all had our ‘Butt’ shirts on,” Larry said.
Larry explained about how the Butt family members each have other their own nicknames, including “Hairy Butt” and “Papa Butt.” Charmin made them T-shirts with the Charmin logo and their nicknames on them.
“Then they drove a dump truck load (of toilet paper) from New Hampshire all the way to Pickerinton,” Larry said. “Then they had several car loads and a van load that they dumped out there for the whole family, which was really pretty neat and pretty funny.”
The toilet paper was not just a prop for the commercial, either. Charmin gave the toilet paper to the Butt family to keep.
“I still have probably 240 rolls of toilet paper in my backseat,” Butt said. “My daughter that’s in college, she says she’s got enough toilet paper to last her next three years of college.”
The Charmin commercial also acted as a family reunion, bringing together 50 to 60 members of the Butt family in support of Jake.
“It was just fun being there with my family,” Larry said.
Reach Sam Wildow at email@example.com or (937) 451-3336